Top SEO Boosting Twitter Tips For Law Firms

Emma-Julie Fox writes for Pitstop Media Inc, a top rated Vancouver SEO company that provides services to businesses across North America. If you would like to invite the author to guest post on your blog please contact www.pitstopmedia.com

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Whatever Social media and SEO services you may be seeking, law firms today can’t ignore Twitter marketing. The microblogging giant, after all has the potential to propel your website visitor numbers, in addition to boosting your brand building efforts and inspiring trust in your organization.

The key lies in understanding the medium and using it in the most efficient manner. The following are the top practices that can help you achieve twitter success:

Build your brand on Twitter: To start with, if you haven’t already done so, get your firm’s website on Twitter. For better recognition, try to get your brand as your Twitter handle; but if the handle’s already taken, something close will work too. For instance, if your website’s name is “XYZ Consultants”, your Twitter handle could be “XYZ Consultants”.

In addition, put up your website’s logo as your profile picture on Twitter, fill in your bio details on your Twitter account, and make sure you feature your website’s link on your profile so users can visit your site.

Encourage visitors to tweet your content: All pages of your website, especially those where you upload fresh content regularly must have a ‘Tweet’ option. In addition to that in order to encourage visitors to share your content add a call to action at the bottom of the page. For instance, you could say something like, “Found the advice here useful, tweet it here and share the information with your network.’

Often it is this gentle nudge that makes all the difference between a tweeted and an un-tweeted post. In fact you may also add a ‘Follow Me on Twitter’ button to encourage visitors who like your post to become your followers.

Do some tweeting of your own: Twitter is all about sharing whatever you find interesting with those in your network, as well as the rest of the lot.

So, be active on Twitter – make it a point to share all your fresh content, guest posts, etc, with your network. However, don’t let that be the ‪raison d’être for your existence on twitter.

You don’t always have to tweet about law or legal matters, participate in trending conversations on the platform to get more users to notice you, and re-tweet something interesting from your followers so that your Twitter activity doesn’t appear to be a mere brand-building exercise.

Also, make sure that you tweet regularly and are not seen as someone that registers sudden spurts of bulk-tweets after long gaps of radio silence. The idea is to ensure your twitter activity looks natural and genuine.

Use short links that are indexed by search engines: Twitter lets you use URL shorteners when tweeting links. While it may be convenient to post shorter URLs, make sure that the tool you use gets indexed by search engines; otherwise your tweeting efforts could be futile.

URL shorteners that use 301 redirect codes attribute link activity to your website and can help improve your website rankings. For instance, bit.ly and goo.gl use 301 redirects.

Use Twitter cards for more dynamic tweeting: A part of Twitter’s Open Graph Protocol offering, Twitter Cards are a great way to customize your Twitter posts. The feature lets you add media such as images, links, videos, etc, within your tweets, thus offering the following key benefits:

  • Your posts appear a lot more attractive to your followers.
  • It’s a great way to drive more visitors to your content.

These tips will definitely help you improve your twitter game and play a crucial role in making your Social Media and overall SEO strategy more impactful.

Twitter Icon Source:

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The content of this blog is intended for informational purposes only. It is not intended to solicit business or to provide legal advice.  Laws differ by jurisdiction, and the information on this blog may not apply to every reader.  You should not take, or refrain from taking, any legal action based upon the information contained on this blog without first seeking professional counsel.

KLN Consulting Group – A Division of KLN Publishing, LLC – All Rights Reserved

My Top 5 Social Media Pet Peeves and Faux Pas

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By: Kevin L. Nichols

 

As an avid advocate and proponent of social media, I am easily frustrated and annoyed by certain practices various individuals and spammers employ to disrupt my fabulous online experience.  It was extremely hard to condense this post into just 5 pet peeves/faux pas, however, I did not have infinite time to compose my thoughts.  Here are the most abrading and most frequent online behaviors that make me want to have a “falling down” moment like Michael Douglas:

    5.       The Rogue Twitter Spammer – Every so often, I receive a foreign mention from an anonymous Twitter follower who adds a mysterious link after my Twitter handle, which more than likely leads to a phishing site that will steal all of my personal information and open up offshore accounts in Mitt Romney’s name.  I regularly have to block these users, so at least they only get one shot to drive me insane.

 

    4.       Rogue Facebook App Requests – At least I no longer get Farmville requests, but the Marvel Avenger Games, MyCalendar, Flixster, and even the School feeds make me “Coo Coo for Coco Puffs!!!”  I finally figured out how to remove these notifications.  Thank goodness, however, the multiple Event invitations and dreadful shoe “tags” would be a close 6 and 7 if this list continued.

 

    3.       Twitter’s 2,000 Following Limit – I am not sure if you are aware, but Twitter limits users from following more than 2,000 people unless you have a comparable number of followers yourself.  In theory, this makes sense because it bars people from following tens of thousands of people with the hope that they will follow them back.  Then once the people they followed follow them back, they unfollow them so that it gives others the illusion that they have tens of thousands of followers.  However, for someone like me who nearly follows 2,000 people and has nearly 1,000 followers, I should be able to follow who I want.  I am not abusing Twitter and there are many others that I would like to follow.  This is irksome. 

 

    2.       Facebook Users Without Avatars – Facebook is a wonderful way to reconnect with friends, family, and sometimes even business colleagues.  The purpose of connecting online is to either get to know the person that you have lost touch with or meet someone new.  How do you do this with the gray outline of a person as your avatar?  It is sort of like having Tom in a white tee shirt representing your avatar on MySpace when that was popular…go figure.  God made everyone in His/Her own image.  Take a picture of yourself and post it.  Don’t be a passive stealth social media participant.

 

    1.          Generic LinkedIn Connection Requests – This is my worst pet peeve.  Ok, my perspective might be a little skewed since I am featured on LinkedIn’s login screen and tend to get A LOT of requests, but I am an open networker.  If we have no connections in common and are not remotely in a similar industry, I have no idea why we should connect.  Please give me some obscure reason.  A one liner as to why this would make sense, or where we met, or who we know together.  “Since you are a person that I trust…” We don’t know each other.  How do I know I can trust you?  Please give this some thought when connecting to people.

If social media users adopted higher standards of etiquette and sites like Facebook, LinkedIn, and Twitter further develop ways to prevent spammers from infiltrating people’s inboxes, the social world would be a better place.

Kevin L. Nichols is the Principal of KLN Consulting Group located in San Francisco, which specializes in Litigation, Diversity and Business Development/Social Media consulting.

For more information, please visit http://www.klnconsultinggroup.com.
or follow him on Twitter @kevnix or “Like” him on Facebook

 

May Introduction to Social Media Webinar

Please join Social Media Strategist, Kevin L. Nichols, as he takes you on a live introduction to Social Media, including LinkedIn, Facebook, Twitter, Google +, and Pinterest.  Kevin has become a social networking expert.  He is the founder of two professional networking LinkedIn groups in the Bay Area with roughly 4,000 members combined, that meet regularly to identify business goals and objectives and facilitate referrals to achieve same.  He organizes monthly and quarterly events to bring the Bay Area business community together and creates career-networking opportunities for those who he encounters.  Mr. Nichols’s social networking prowess and capabilities have been featured on LinkedIn’s Hall of Fame, Yahoo’s Blog, in the Examiner, CNN Money, MarketWatch and the Wall Street Journal.  Millions can see Kevin when they login to LinkedIn.  For more information, please visit http://www.klnconsultinggroup.com and visit http://bit.ly/KUDIoS to register!

May Social Media Webinar Flyer

8 Ways to Meet Your Professional Goals Using Social Media

Kevin Nichols  All Articles

Law Technology News

March 15, 2012

No question about it, social media isn’t just an obsession for teenagers and geeks. It’s become a multibillion dollar customer service industry, as companies shift resources to create social media sites to interact with their customers. For lawyers and other legal professionals, deciding which sites you should join or avoid can be overwhelming.

Here are eight ways to use social media to help you reach your professional goals:

1. Develop your personal brand. What are you trying to communicate with your profile? Carefully consider the keywords you want to project: such as integrity, innovative, detail-oriented, accessible, hard working. Keep your our target market/audience in mind. Create a consistent message with professional photographs as your profile avatars. For example, if you work at a mainstream megafirm, you probably want to project an image as a conservatively dressed, reserved individual; if you work at Google, your colleagues would start laughing if you dressed that way.

2. Treat Twitter like a mini-press release. Social media novices may not fully understand all of the ins and outs of LinkedIn and Facebook, but generally “get it” when it comes to their purpose and target market. However, many people do not understand Twitter‘s functions or purposes. Most people do not know that every tweet is archived at the Library of Congress and is a permanent record of our generation.

When you “tweet,” you share up to 140 charters of text that can include links to websites, blogs, pictures, or video, with the entire world … literally. This can be an enormous marketing tool because the reach of a “tweet” is limitless, yet, there can be serious consequences when not done appropriately. For example, CNN News analyst Roland Martin recently was suspended for tweeting comments about David Beckham in an H&M commercial during the Super Bowl. Be mindful not to dilute your brand.

3. Knowledge is power. At least once a month, search your name in all major search engines, to know how the world sees you. Visit Google, Yahoo, and Bing and type your name in quotation marks to see what is out there.

Some people have such major concerns with security and privacy online that they choose not to participate on social media sites. Yet, they are often dumbfounded when they Google themselves to see the preponderance of inaccurate data about themselves online.

It’s better to control (as much as possible) your own information — offer a post office box for your address. Use a Google Voice telephone number — you can block foreign numbers and control various settings, rather than having various sites try to piecemeal or fabricate your personal information for you without your consent. Protect your brand. Sometimes you may have to send cease-and-desist letters to websites that are unlawfully using your written materials or intellectual property.

4. Check your reach. Naymz.com and Klout.com both help you add your profiles from major sites to rate your social media reach and amplification. Translation: When you update your status or send a tweet, they will track how many people “like” it, comment on it, share it, or “retweet” it to their networks. The wider your message is amplified, the greater your score. Compare your score to other members to see where you rank. These sites offer tips on how to expand your reach, with the goal being that your message resonates well with your target audience.

5. SEO rewards fresh new content. Search engine optimization helps your target audience find your website, profiles, and blogs. Although companies can buy words for advertising so that their sites appear on the first page of search engine results, adding keywords multiple times on your sites can increase the likelihood that your site will appear as a top result as well. Moreover, various search engine algorithms reward newer content to appear higher in results than static or old sites. This helps your target audience get exposed to your professional brand while they are looking for your products and services.

6. Automate and/or make updating your status easy. One of the most powerful social media tools is the “status update.” This is the broadcast message reintroducing your brand to your target audience on a frequent basis. There are various websites that allow you to update all of your social media sites, simultaneously, such as Hellotxt.com, TweetDeck, PingFm, and HootSuite. Some provide tracking and useful analytics, however, there are web address shortening sites such as bitly, that shrink very long URLs to eight to 10 characters and provide robust analytics of who is talking about and reading your information. This helps individuals who are concerned about their return on investment track results. For example, lawyers can share relevant articles, or case decisions.

7. Show off your expertise. Carefully choose sites where you can demonstrate your knowledge. For example, both Quora and LinkedIn Answers are vehicles where attorneys can answer basic questions, yet lawyers must exercise caution and carefully follow their jurisdictions’ ethical rules to avoid the appearance of an attorney/client relationship when they comment.

JD Supra has massive distribution channels consisting of thousands of Facebook and Twitter “followers” of various legal practices — such as mergers and acquisitions, or labor and employment litigation. When you post an article or pleading, it is disseminated to the masses with a link to the document on your profile. Subscribers receive these updates and can share them with others — a good way to get your name in front of possible clients.

8. Communicate consistently with your target audience. Many lawyers and firms use “client alerts” or email newsletters to educate current and potential clients. Constant Contact and Mail Chimp are examples of tools that help you send communications to large distribution lists. (However, you must be mindful of the federal and state laws regarding how to add people to your distribution lists.) Incorporate video (from YouTube , Vimeo, Knoodle, or other venues).

Social media is constantly evolving; dedicate time to keep current so that you can fully exploit its opportunities and stay aware of its risks.

Kevin L. Nichols is the principal of KLN Consulting Group located in San Francisco. Email: kevin@klnconsultinggroup.com.