Next Level Social Media Strategies

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Learn strategies that will help you succeed in social media. In this seminar we will teach you how to network your way up the corporate ladder, grow your own business, fine tune your branding and increase your social sales. If you are a novice or an industry professional, this seminar will equip you with an effective combination of knowledge and tools that will catapult you ahead of the competition by teaching you creative ways to engage your audience. 

This first seminar in the series is being offered at an unbeatable rate by two experts in the field with a trusted track record of industry experience. At the end of each of each half, there will be room to answer your specific social media questions for your business.

 

Part 1: Kevin L. Nichols

  • Career Development
  • Personal Online Branding
  • LinkedIn For Sales And Marketing

Part 2: Kumi Rauf

  • How We Grew To 6 Million Fans
  • Making Sales On Facebook
  • Social Media Time Management

** Photographer Auintard will be taking LinkedIn / Facebook profile headshots for free!Photographer link

 

FAQs

 

Are there ID requirements or an age limit to enter the event?

No.

 

What are my transport/parking options getting to the event?

There is street parking and a lot across the street.

 

Where can I contact the organizer with any questions?

Contact us

 

Do I have to bring my printed ticket to the event?

Either printed or a copy of the ticket on your mobile device

 

What is the refund policy?

Due to the limited seating there are no refunds.

My Top 5 Social Media Pet Peeves and Faux Pas

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By: Kevin L. Nichols

 

As an avid advocate and proponent of social media, I am easily frustrated and annoyed by certain practices various individuals and spammers employ to disrupt my fabulous online experience.  It was extremely hard to condense this post into just 5 pet peeves/faux pas, however, I did not have infinite time to compose my thoughts.  Here are the most abrading and most frequent online behaviors that make me want to have a “falling down” moment like Michael Douglas:

    5.       The Rogue Twitter Spammer – Every so often, I receive a foreign mention from an anonymous Twitter follower who adds a mysterious link after my Twitter handle, which more than likely leads to a phishing site that will steal all of my personal information and open up offshore accounts in Mitt Romney’s name.  I regularly have to block these users, so at least they only get one shot to drive me insane.

 

    4.       Rogue Facebook App Requests – At least I no longer get Farmville requests, but the Marvel Avenger Games, MyCalendar, Flixster, and even the School feeds make me “Coo Coo for Coco Puffs!!!”  I finally figured out how to remove these notifications.  Thank goodness, however, the multiple Event invitations and dreadful shoe “tags” would be a close 6 and 7 if this list continued.

 

    3.       Twitter’s 2,000 Following Limit – I am not sure if you are aware, but Twitter limits users from following more than 2,000 people unless you have a comparable number of followers yourself.  In theory, this makes sense because it bars people from following tens of thousands of people with the hope that they will follow them back.  Then once the people they followed follow them back, they unfollow them so that it gives others the illusion that they have tens of thousands of followers.  However, for someone like me who nearly follows 2,000 people and has nearly 1,000 followers, I should be able to follow who I want.  I am not abusing Twitter and there are many others that I would like to follow.  This is irksome. 

 

    2.       Facebook Users Without Avatars – Facebook is a wonderful way to reconnect with friends, family, and sometimes even business colleagues.  The purpose of connecting online is to either get to know the person that you have lost touch with or meet someone new.  How do you do this with the gray outline of a person as your avatar?  It is sort of like having Tom in a white tee shirt representing your avatar on MySpace when that was popular…go figure.  God made everyone in His/Her own image.  Take a picture of yourself and post it.  Don’t be a passive stealth social media participant.

 

    1.          Generic LinkedIn Connection Requests – This is my worst pet peeve.  Ok, my perspective might be a little skewed since I am featured on LinkedIn’s login screen and tend to get A LOT of requests, but I am an open networker.  If we have no connections in common and are not remotely in a similar industry, I have no idea why we should connect.  Please give me some obscure reason.  A one liner as to why this would make sense, or where we met, or who we know together.  “Since you are a person that I trust…” We don’t know each other.  How do I know I can trust you?  Please give this some thought when connecting to people.

If social media users adopted higher standards of etiquette and sites like Facebook, LinkedIn, and Twitter further develop ways to prevent spammers from infiltrating people’s inboxes, the social world would be a better place.

Kevin L. Nichols is the Principal of KLN Consulting Group located in San Francisco, which specializes in Litigation, Diversity and Business Development/Social Media consulting.

For more information, please visit http://www.klnconsultinggroup.com.
or follow him on Twitter @kevnix or “Like” him on Facebook

 

8 Ways to Meet Your Professional Goals Using Social Media

Kevin Nichols  All Articles

Law Technology News

March 15, 2012

No question about it, social media isn’t just an obsession for teenagers and geeks. It’s become a multibillion dollar customer service industry, as companies shift resources to create social media sites to interact with their customers. For lawyers and other legal professionals, deciding which sites you should join or avoid can be overwhelming.

Here are eight ways to use social media to help you reach your professional goals:

1. Develop your personal brand. What are you trying to communicate with your profile? Carefully consider the keywords you want to project: such as integrity, innovative, detail-oriented, accessible, hard working. Keep your our target market/audience in mind. Create a consistent message with professional photographs as your profile avatars. For example, if you work at a mainstream megafirm, you probably want to project an image as a conservatively dressed, reserved individual; if you work at Google, your colleagues would start laughing if you dressed that way.

2. Treat Twitter like a mini-press release. Social media novices may not fully understand all of the ins and outs of LinkedIn and Facebook, but generally “get it” when it comes to their purpose and target market. However, many people do not understand Twitter‘s functions or purposes. Most people do not know that every tweet is archived at the Library of Congress and is a permanent record of our generation.

When you “tweet,” you share up to 140 charters of text that can include links to websites, blogs, pictures, or video, with the entire world … literally. This can be an enormous marketing tool because the reach of a “tweet” is limitless, yet, there can be serious consequences when not done appropriately. For example, CNN News analyst Roland Martin recently was suspended for tweeting comments about David Beckham in an H&M commercial during the Super Bowl. Be mindful not to dilute your brand.

3. Knowledge is power. At least once a month, search your name in all major search engines, to know how the world sees you. Visit Google, Yahoo, and Bing and type your name in quotation marks to see what is out there.

Some people have such major concerns with security and privacy online that they choose not to participate on social media sites. Yet, they are often dumbfounded when they Google themselves to see the preponderance of inaccurate data about themselves online.

It’s better to control (as much as possible) your own information — offer a post office box for your address. Use a Google Voice telephone number — you can block foreign numbers and control various settings, rather than having various sites try to piecemeal or fabricate your personal information for you without your consent. Protect your brand. Sometimes you may have to send cease-and-desist letters to websites that are unlawfully using your written materials or intellectual property.

4. Check your reach. Naymz.com and Klout.com both help you add your profiles from major sites to rate your social media reach and amplification. Translation: When you update your status or send a tweet, they will track how many people “like” it, comment on it, share it, or “retweet” it to their networks. The wider your message is amplified, the greater your score. Compare your score to other members to see where you rank. These sites offer tips on how to expand your reach, with the goal being that your message resonates well with your target audience.

5. SEO rewards fresh new content. Search engine optimization helps your target audience find your website, profiles, and blogs. Although companies can buy words for advertising so that their sites appear on the first page of search engine results, adding keywords multiple times on your sites can increase the likelihood that your site will appear as a top result as well. Moreover, various search engine algorithms reward newer content to appear higher in results than static or old sites. This helps your target audience get exposed to your professional brand while they are looking for your products and services.

6. Automate and/or make updating your status easy. One of the most powerful social media tools is the “status update.” This is the broadcast message reintroducing your brand to your target audience on a frequent basis. There are various websites that allow you to update all of your social media sites, simultaneously, such as Hellotxt.com, TweetDeck, PingFm, and HootSuite. Some provide tracking and useful analytics, however, there are web address shortening sites such as bitly, that shrink very long URLs to eight to 10 characters and provide robust analytics of who is talking about and reading your information. This helps individuals who are concerned about their return on investment track results. For example, lawyers can share relevant articles, or case decisions.

7. Show off your expertise. Carefully choose sites where you can demonstrate your knowledge. For example, both Quora and LinkedIn Answers are vehicles where attorneys can answer basic questions, yet lawyers must exercise caution and carefully follow their jurisdictions’ ethical rules to avoid the appearance of an attorney/client relationship when they comment.

JD Supra has massive distribution channels consisting of thousands of Facebook and Twitter “followers” of various legal practices — such as mergers and acquisitions, or labor and employment litigation. When you post an article or pleading, it is disseminated to the masses with a link to the document on your profile. Subscribers receive these updates and can share them with others — a good way to get your name in front of possible clients.

8. Communicate consistently with your target audience. Many lawyers and firms use “client alerts” or email newsletters to educate current and potential clients. Constant Contact and Mail Chimp are examples of tools that help you send communications to large distribution lists. (However, you must be mindful of the federal and state laws regarding how to add people to your distribution lists.) Incorporate video (from YouTube , Vimeo, Knoodle, or other venues).

Social media is constantly evolving; dedicate time to keep current so that you can fully exploit its opportunities and stay aware of its risks.

Kevin L. Nichols is the principal of KLN Consulting Group located in San Francisco. Email: kevin@klnconsultinggroup.com.

Using LinkedIn as the “Pre-Game Warm-up” for Your Business Meetings

By: Kevin L. Nichols

 

(SAN FRANCISCO, February 21, 2012)  Retrospectively, I often ask myself, “How did we conduct business without email?” “How did we communicate that there were traffic delays or that we were running late without cell phones?” And more recently, I ask, “How did business people prepare for meetings with top executives or perspective clients before there was LinkedIn?”  Never before has there been a time when business people could conduct background research on the individuals whom they intend to meet with without asking them for their curriculum vitaes or biographies ahead of time, that is, not until LinkedIn.

You only get one opportunity to make a first impression.  Depending on your desired goals, “game time” occurs when you meet face-to-face to achieve the purpose of the engagement.  One key factor that is inherently present during a high octane meeting like this is the desire to appear knowledgeable, articulate, charismatic, honest, and trustworthy.  To meet this end, it is imperative that you “study the film” on the people who you intend to meet with.

Here are some tips of how you can use LinkedIn to “warm-up” before a big meeting with a potential client:

1.)    Education – Where the individual went to school can be the spring board for tremendous conversation and talking points.  Think about some questions or comments you might share in an unscripted way.  If they list the years that they attended the particular school(s) on their profile, do you know someone that went there during that time?  What city was it in and have you ever been there?  Sharing this information can be a great way to be an “ice breaker” before entering a more substantive topic.

2.)    Connections – Investigate who you know in common.  Knowing who they know can be a great indicator of what kinds of circles that they travel in and maybe an interesting segue into more in depth conversation of their interests.  For example, say that both of you share a colleague in common who is an avid golfer and you mention his/her name and their love of the sport.  The person who you are meeting with could respond that they played golf with him/her a couple of weekends ago, which leads you to setting up a date for the three of you to play.

3.)    Work Experience – In addition to looking for commonalities like #1 and #2, analyze their previous work experience to see if you can decipher an underlying theme or passion that the individual has in life.  Careful thought and consideration can pay off such that the person will pause that it meant enough to you to even think about such.  This is a “game changer” that most people would not feel comfortable taking a stab at.

4.)    Observations – Note various attributes of their profile, such as how many connections they have (could imply that are an open networker or private and guarded), whether they have any applications linked to their account, such as Tripit or Twitter (shows that they are savvy, risk takers, etc.), or whether they have a picture (communicates that they might be very conservative, shy, down-to-Earth, outgoing, etc.).

Ultimately, there is no full-proof method of achieving your desired outcome for a business meeting.  However, using LinkedIn to create useful and sound “talking points” will give you a great place to start your conversation to lead it in the right direction.  Remember that this an informal style of communication and only you can judge whether or not the timing is right.  It takes someone with enough confidence and “swagger” to finesse such discussions, yet the outcome can determine whether you are fit to play in the Arena League or the National Football League.

Kevin L. Nichols is the Principal of KLN Consulting Group located in San Francisco, which specializes in Litigation, Diversity and Business Development/Social Media consulting.

For more information, please visit http://www.klnconsultinggroup.com.

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